5 Tips to Get Your Message Heard

You have this great message that you wanna get heard. You have an amazing, innovative, new look on something, and you truly believe it can change lives. Now, you've got to get it out there. But how can you do it effectively? Well, today we're going to look at five important tips to get your message heard by those who need to hear it. And get past what's holding you back. Let's get started.

Hey, I'm Rodger, with RodgerandMelissa.com. And in this highly-digitized, self-proclaimed, expert climate we live in today, it's becoming increasingly difficult to be heard. Fortunately, there are some simple steps we can take to send our message into the world and make sure that people hear it. And have the opportunity for our vision and our ideas to change their lives.

Now, be sure to stick around till the end, because we'll also provide you with a few practical ways you can shout your message from the rooftops and have it land on ears that hear.

First, in order to be heard, you have to break the silence. Sounds a little weird, but so many people with a new innovative message struggle with just breaking their own silence. That maybe you, even if you think you're not being silent. And here's what I mean. You have to believe that you have something that they need. That what you want to convey to them is valid, important, and can transform their life. You have to show up as the successful expert that you are.

We see so many people in their expert space that don't own their value. Instead, they show up as the unclear, unsure, version of themselves, and speak in generalities, common language and don't stand out with maybe an innovative new concept. So, just pause. If you want your message heard, you've got to get your mind right. Own your accomplishments and stop listening to the inner voice telling you that you're not good enough. Or why would they listen to you? Remind yourself that your message is valuable.

Also, stop comparing yourself to others in your industry. Your ideas are different, not necessarily better or worse, but different. And different is good. If you didn't have a different way of explaining or fixing, or a new strategy to an old issue, then why would they want to listen to you? People don't want to hear the same old thing, they like different.

And lastly, give yourself permission to be successful. Yep, you heard me right. There are a lot of people just waiting for someone else to give them permission and validation, and you don't need anyone else's permission to be awesome. Commit to yourself and to your message.

Tip number two, define and visualize what it looks like to successfully spread your message. Once you've broken the silence and decide to show up, then the magic can happen. People will hear your message, and the goal is for them to act on it. So with that in mind, what does success look like for you? Is it that everyone who hears your message take action? Maybe half of them, 25%, and what is that action? Is it enroll in your course, in your coaching program, fix their relationships, get a promotion, or lead the team to more success?

What about your delivery of the message? Is success speaking in front of thousands, or having a few hundred dedicated followers? Is it once a week, once a month, once a year? You get to define this. Whatever success is defined as for you, it has to be tangible and measurable. Otherwise, you won't know when you've achieved it.

Tip number three, before you even open your mouth or even start typing, you must be clear on your message and the value that you're providing. Make it compelling, concise, and most of all, relevant to your audience. This is really key. In our Speaker League, we work with many people who are experts in their particular industry, and they come in with the idea that people will just organically and naturally want to listen to what they have to say, because they're so passionate about it. Well, unfortunately, it doesn't really work that way.

They don't care what you have to say, unless, it specifically speaks to them in a language that resonates with their needs. 

Think back to marketing 101. Something along the lines of, I bring what, to whom, so that they can fix this problem or struggle, without the barrier that's keeping them from it today. All right, enough said on that, be clear.

Okay, so you broken the silence, defined what success looks like, and you're crystal clear on your message and value. Now can you start putting your message out there? Not quite.

Tip number four, get feedback. Once you've spoken your message it's out there. And if you don't provide what your audience needs in a way they can hear it, at best, you walk away having no impact. And at worst, you damage your reputation as an expert with a message worth hearing. You know you can help people.

So before venturing out, get feedback on the content, the structure, and the delivery of that message. Think of it this way, if you were writing a blog, you would spend time crafting it, re-reading it, having someone else look at it, making sure it provides value, and that it has actionable items in it. It should be the same with the words that are going to come out of your mouth. Practice delivering your full message to those who will give you some honest feedback. Maybe a friend, a family member, or maybe even a coach. Be open to the feedback and incorporate what you agree will make it more effective.

Tip number five, take an integrated approach to marketing your message. There is a lot of noise in today's world. We come across hundreds, if not thousands of messages every day. Did you know there are even cats who can transform your life? Yeah, it's really a thing.

Give yourself a chance to stand out by getting good at one primary and maybe one or two secondary marketing avenues on which you focus. Some examples, Google and YouTube are predicting that over 80% of all digital media will be video-based, by the year 2021. So, go ahead and get comfortable with video and embrace it. Start a channel now. It doesn't have to be studio produced or perfect. Just begin providing valuable videos, like this one. Repurpose a video by having it transcribed and use it as a blog post or on a Facebook, or a LinkedIn post, or other platforms for those people that prefer to read.

Next, over time, maybe build an email list of those interested in your area of expertise and provide value via email. Or maybe devise a social media plan and a calendar, and if you do that, just be consistent with it. Or maybe go offline and network.

Be seen, be heard, go talk to people face-to-face, follow up with them. If you're interested, I'll post in the cards here a video that Melissa did on networking followup that is so key.

And lastly, speak at local events. Get on some stages and platforms to spread your message.

So, there are your five tips, and since you're still here with us, as promised, here are some ways to really jumpstart your message out there. First, contact event organizers of local meetup groups that pertain to your expertise, or around it, and ask to be a speaker. Number two, you can join Facebook and Linkedin groups where you can provide value, and comment on posts with pieces of your message. Number three, like we mentioned before, take an integrated approach, and start a video channel and a blog, and just get going. Number four, be a guest on as many podcasts or other video channels as you can. The audience can be broader than your ideal audience, but it's great exposure. And it gives you great content that you can repurpose, plus, it adds to your credibility. And also, number five, you can co-author a book with other like-minded professionals in your expert space. Be the one who stands out in the book with innovation and out-of-the-box strategies. By co-authoring, you have them marketing for you as well.

And lastly, be sure to check out this video on your elevator pitch when you go to networking events. And if you're new to our channel, just go ahead and subscribe. And whatever YouTube picked out down there for you, well, I hope it's fantastic. Until next time, be you, be brilliant, and be heard.